Kelly Peters on Bringing Scientific Thinking to Business

How can we use creativity to solve complex business problems?

That's what Kelly Peters, my guest on this episode does.

Kelly is the CEO and co-founder of BEWorks, a purpose-driven company whose goal is to transform society and the economy through scientific thinking. In simple terms, to use behavioral science to get better business outcomes. BEWorks supports Fortune 100 companies and governments to solve strategic challenges, through creative thinking.

On the show, we talk about how Kelly came to set up the company, the kinds of problems they help solve and how they go about it. We also explore the impact COVID is having on business and business models.

During our discussion, we talk about:

Dan Ariely - https://danariely.com/
VCRs - https://en.wikipedia.org/wiki/Videocassette_recorder
DVDs - https://en.wikipedia.org/wiki/DVD

For more on BEWorks visit their website: www.beworks.com.
You'll find Kelly on Twitter: https://twitter.com/kellybeworks