May 21, 2022

Heather Watson, Dan Bennett & Paolo Mercado on BeSci in Large Organisations

Heather Watson, Dan Bennett & Paolo Mercado on BeSci in Large Organisations

How can we implement Behavioural Science in larger organisations?
On this episode, I’m doing a deep dive into practical Behavioural Science with three practitioners from across the globe, who talk about some of the projects they’ve been working on....


How can we implement Behavioural Science in larger organisations?
On this episode, I’m doing a deep dive into practical Behavioural Science with three practitioners from across the globe, who talk about some of the projects they’ve been working on. 


My guests are all from Ogilvy Consulting, a leading Behavioural Science practice and each work in different regions.

Heather Watson heads up Ogilvy’s North American BeSci team from Austin, Texas, Dan Bennett is responsible for the UK and is based in London and Paolo Mercado is in Manila.
To connect or learn more about them:

Heather - https://www.linkedin.com/in/heathernwatson/
Dan - https://www.linkedin.com/in/thebestdanielbennett/
Paolo - https://www.linkedin.com/in/paolo-mercado-0a4a8a17/

The idea behind the episode is to illustrate the breadth of challenges to which Behavioural Science can be put to use. You’ll hear about improving customer experience, protecting people who work in safety-critical industries by helping them to change their behaviour to be more compliant with safety protocols and how Behavioural Science can help improve sales of consumer products. We also explore some of the challenges of deploying Behavioural Science in larger organisations – the obstacles, both practical and political – and the fact that we can sometimes end up proposing counter-intuitive or unorthodox solutions, which work brilliantly but can defy the logic by which normal corporate decisions are made. But that’s the whole point. Behavioural Science allows us to come up with effective solutions to common business problems, that can’t easily be solved by traditional thinking.

It’s also an opportunity for us to preview Nudgestock, Ogilvy's annual festival of behavioural science and creativity and get some clues about what you can expect.
You can find out more about Nudgestock at www.nudgestock.com

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If you enjoy this episode, you can find my discussions with other members of the Ogilvy BeSci team:

Maddie Croucher who talked to me about how BeSci can help fundraising: https://www.humanriskpodcast.com/maddie-croucher-on-behavioural-science-for-fundraising/

Sam Tatam introduced his book ‘Evolutionary Ideas’ on how Mother Nature can inspire BeSci solutions https://www.humanriskpodcast.com/sam-tatam-on-evolutionary-ideas/

Benoit de Fleurian explained how BeSci is helping to reduce anti-social behaviour https://www.humanriskpodcast.com/benoit-de-fleurian-on-preventing/

And, last but definitively not least, Rory Sutherland talked about Compliance https://www.humanriskpodcast.com/rory-sutherland-on-compliance/